We have been really busy over the last few months, working on delivering key pieces of our strategy. Our latest campaign has just been launched and if you tune into the Breeze you will hear our advertisement over the next 2 months. You will also see us online, on TVNZ OnDemand, NZ Herald and on Google displays. Our reach over the next few months will be large- over 700,000 impressions.
You may have seen our advertisement in magazines as well – both the Thrive & Womans magazine have recently featured a full page ad and an editorial mention in Womans magazine. Make sure you get your copy of Mind Food, which is on sale mid November, some of our brand partners feature in the Christmas Gift Guide and there is also a fabulous Exquisite Blanket giveaway up for grabs.
We have also been working really hard in the Wool in Architecture space. Following our successful wool webinar to members of the NZ Institute of Architects, we received feedback on the need for a ‘wool toolkit’ that identifies all the regulatory and compliance requirements for woollen products to be easily specifiable in today’s building environment. We have completed the first step of this project via a scoping workshop with key stakeholders, and are now working on the toolkit itself. We will keep you posted as this important project progresses.