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A tribute to Peter Akroyd, Chair of Global Campaign for Wool

July 22, 2026

By Philippa Wright MNZM, Trustee  The world of wool has lost one of its greatest advocates. Peter Ackroyd’s passion, knowledge and unwavering commitment to our industry were second to none. His remarkable understanding of wool’s history brought wisdom, perspective and balance to the many conversations and decisions that helped shape its future. He never lost…

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Hands-on wool lessons spark student interest across NZ schools

June 20, 2026

A pilot programme targeting Year 9 and 10 students and getting them hands-on with wool has been praised by teachers, with hopes of a full roll-out to come. Students at six secondary schools from the North and South Islands had their woolly thinking challenged in the final term of 2025 across subjects including art, science,…

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A year of turning points for wool

January 5, 2026

The Marlborough community is celebrating the “Woolly Wonders” initiative, a creative project showcasing the versatility and sustainable benefits of New Zealand wool. By uniting local artisans and farmers, the program demonstrates how high-quality wool transforms into both functional garments and innovative art, supporting the regional economy and promoting environmental stewardship. This initiative highlights wool’s enduring…

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New industry body aims to unite and rebuild strong wool industry

December 16, 2025

A new levying body, currently with the working title of NZWool, has been proposed to secure the future of New Zealand’s strong wool sector. A basic version of the new body is expected to be in placed by mid next year, and a fully operational version by 2027. The proposal has come from the Wool…

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Ryan Cosgrove on Wool’s Next Chapter

December 2, 2025

Our Chair, Ryan Cosgrove, was recently featured on RNZ’s “Monday expert” segment with Jesse Mulligan to discuss the current state and exciting future of New Zealand wool. The discussion covered wool’s critical 200-year role in the national economy and focused on the significant new unity driving the sector forward. Ryan highlighted the recent formation of…

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Wool groups unite to form Wool Alliance

October 8, 2025

Four leading wool sector organisations have aligned forces to safeguard New Zealand’s strong wool sector. The Wool Alliance, a formal agreement between Campaign for Wool NZ (CFWNZ), Wool Impact, the Wool Research Organisation of NZ (WRONZ) and Beef + Lamb NZ, is designed to enable wool’s economic stability and growth while safeguarding lasting capability for…

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Strong Wool – Where To Next?

August 21, 2025

Federated Farmers meat & wool chair Richard Dawkins joins other farming and wool industry leaders at strong wool workshops in Otago and Southland next week. Richard writes there’s reason for hope the strong wool industry has turned a corner – but farmers need to get in behind the change-makers. Campaign for Wool is lifting wool’s…

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Reshaping the wool industry for the better

July 2, 2025

Campaign for Wool NZ, Wool Impact and WRONZ are committed to delivering a new way of working for the sector, says Kara Biggs. Real collaboration is what I’m talking about.  Not industry representatives debating what “should” be done “for” the sector. I mean people with boots on the ground, working as a team, building a…

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Woolwashing could be a breach of Fair Trading Act

June 25, 2025

The Commerce Commission says using wool-associated terms to promote synthetic fabrics risks misleading consumers and could violate the Fair Trading Act. This follows a Consumer NZ investigation showing several companies using wool-related terms to market clothing and textiles made from synthetic/wool blends, or containing no wool at all. The general manager for The Campaign for…

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Sector players work on industry model for wool

June 19, 2025

A further step in the resurrection of the strong wool industry is underway with moves to establish an industry structure to continue driving its recovery. The Wool Research Organisation of NZ (WRONZ), Wool Impact and Campaign for Wool have agreed to create what they call “an enduring industry model for wool”. Campaign for Wool manager…

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