News and views

Find the latest news, views, articles and opinions in the wool industry today.

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Radio NZ: The Panel with Nicky Pellegrino and Nick Leggett

November 28, 2023

Panelists Nicky Pellegrino and Nick Leggett check in with Tom O’Sullivan, our General Manager of Advocacy following the coalition’s plan to favour wool carpets. Listen to the interview HERE

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The key detail missing from National-NZ First coalition agreement on wool

November 27, 2023

Government agencies will now be expected to favour woollen fibre carpets over synthetic alternatives. But a key detail – where the wool can be sourced from – was missing.  The only problem is, it hasn’t specified New Zealand wool. “I think by default it will end up being New Zealand wool, but yes absolutely, we’ll…

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Wharenui Harikoa near completion after 5000 balls of wool

November 21, 2023

Five thousand balls of wool and a “kaupapa of joy” have been woven together to create what might be the most heartwarming building in Aotearoa. Next week, artists Lissy Robinson-Cole (Ngāti Hine, Ngāti Kahu) and Rudi Robinson (Te Arawa, Ngāti Pāoa) will unveil Wharenui Harikoa, a full-size woollen wharenui (meeting house) inspired by their tūpuna. Read…

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Why Liz Mitchell wants us to love wool again

November 14, 2023

Our Ambassador, Liz Mitchell wants to revive the wool industry by reminding us of all the great things about the material. She says wool is enduring, versatile and breathable – and not just as a clothing product. Campaign for Wool New Zealand has sponsored Liz’s Wool Revolution exhibition at Corbin’s Estate during October and November….

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Could wool woes be washing away at last?

October 20, 2023

Our CFWNZ chair, Ryan Cosgrove supplies independent data from his new business, Fusca, to help answer this burning question from Farmers Weekly! It’s early days, but pricing and demand have been lifting at wool auctions, mainly due to real improvement in wool quality.  New Zealand wool auctions have been trending upwards in both pricing and…

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IWTO Blog: Why Wool Products are the Sustainable Alternative to Plastics in Your Home

September 14, 2023

Embrace a greener future, says Campaign for Wool New Zealand, whose new campaign, pictured here, promotes sustainable living through wool products. By showcasing the versatility, durability, and eco-friendliness of wool, the “Live Naturally, Choose Wool” campaign encourages New Zealanders to make a switch from harmful plastics to sustainable alternatives. In this blog post, we delve…

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Trust steps up to defend strong wool

August 30, 2023

Small budget and local talent produce compelling ad campaign for fibre in the home. With the state of the strong-wool industry costing farmers $100 million a year, the Campaign  for Wool New Zealand Trust is on a mission with its bold new direction in education. CFWNZ has launched a new initiative to target consumers. Read…

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Philippa Wright: Why I still believe in the wool industry after 45 years

July 29, 2023

CFWNZ Trustee, Philippa Wright tells New Zealand Herald why she still believes the wool industry has more to do.  Read her Opinion Piece. The name is familiar in the world of wool, Philippa Wright is now in her 46th year of being involved in the wool industry. Starting as a shed hand in the heart…

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Watch our TV advertising – Winter 2023

July 26, 2023

Did you see our TV advertisement on Hyundai Country Calendar on Sunday 23 July? Also screening on Hyundai Country Calendar on August 27th  and September 24th –  so keep an eye out!  Live naturally, choose wool. Watch it by clicking below.  

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Seven Sharp meets Wool in Schools!

July 11, 2023

Wool from sheep has clothed humans since the stone age, but the natural fibre has been fleeced in recent times, usurped by cheaper, synthetic options. The wool industry is on a mission to educate our kids, that there’s more to sheep…than Shaun. Watch the full clip on Seven Sharp’s Facebook page HERE

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