News and views

Find the latest news, views, articles and opinions in the wool industry today.

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Farmers Weekly: Wool increasingly the natural choice in US

January 26, 2024

New Zealand strong wool is on the rise as it resonates with discerning Americans. New research shows United States consumers are falling in love with Kiwi wool with at least three in four purchasers stating they would buy woollen products again. The results are particularly positive for consumers choosing woollen insulation, with 88% of those…

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Newstalk ZB: Americans are falling in love with NZ wool

January 24, 2024

New Zealand wool is finding its feet in the US market.   New research from the Campaign for Wool reveals that at least three in four purchasers would buy again, and when it comes to insulation 88% percent of customers would use wool in future. The Campaign’s chair, Ryan Cosgrove, told Tim Dower that this study…

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Country-Wide Podcast – Will 2024 be the ‘Wool Renaissance’ everyone is hoping for?

December 28, 2023

Rebecca has an honest chat with Tom O’Sullivan about the cost of wool production highlighting the financial challenges faced by farmers, a focus on declining wool sheep numbers and the role the new government can play in supporting the wool industry by specifying wool products in government procurement of carpets. And, Sarah Perriam- Lampp chats…

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Radio NZ: The Panel with Nicky Pellegrino and Nick Leggett

November 28, 2023

Panelists Nicky Pellegrino and Nick Leggett check in with Tom O’Sullivan, our General Manager of Advocacy following the coalition’s plan to favour wool carpets. Listen to the interview HERE

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The key detail missing from National-NZ First coalition agreement on wool

November 27, 2023

Government agencies will now be expected to favour woollen fibre carpets over synthetic alternatives. But a key detail – where the wool can be sourced from – was missing.  The only problem is, it hasn’t specified New Zealand wool. “I think by default it will end up being New Zealand wool, but yes absolutely, we’ll…

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Wharenui Harikoa near completion after 5000 balls of wool

November 21, 2023

Five thousand balls of wool and a “kaupapa of joy” have been woven together to create what might be the most heartwarming building in Aotearoa. Next week, artists Lissy Robinson-Cole (Ngāti Hine, Ngāti Kahu) and Rudi Robinson (Te Arawa, Ngāti Pāoa) will unveil Wharenui Harikoa, a full-size woollen wharenui (meeting house) inspired by their tūpuna. Read…

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Why Liz Mitchell wants us to love wool again

November 14, 2023

Our Ambassador, Liz Mitchell wants to revive the wool industry by reminding us of all the great things about the material. She says wool is enduring, versatile and breathable – and not just as a clothing product. Campaign for Wool New Zealand has sponsored Liz’s Wool Revolution exhibition at Corbin’s Estate during October and November….

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Could wool woes be washing away at last?

October 20, 2023

Our CFWNZ chair, Ryan Cosgrove supplies independent data from his new business, Fusca, to help answer this burning question from Farmers Weekly! It’s early days, but pricing and demand have been lifting at wool auctions, mainly due to real improvement in wool quality.  New Zealand wool auctions have been trending upwards in both pricing and…

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IWTO Blog: Why Wool Products are the Sustainable Alternative to Plastics in Your Home

September 14, 2023

Embrace a greener future, says Campaign for Wool New Zealand, whose new campaign, pictured here, promotes sustainable living through wool products. By showcasing the versatility, durability, and eco-friendliness of wool, the “Live Naturally, Choose Wool” campaign encourages New Zealanders to make a switch from harmful plastics to sustainable alternatives. In this blog post, we delve…

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Trust steps up to defend strong wool

August 30, 2023

Small budget and local talent produce compelling ad campaign for fibre in the home. With the state of the strong-wool industry costing farmers $100 million a year, the Campaign  for Wool New Zealand Trust is on a mission with its bold new direction in education. CFWNZ has launched a new initiative to target consumers. Read…

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