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New direction in sight as the Strong Wool Action Group (SWAG) concludes $2.8m project

December 16, 2021

On December 31st 2021, the government appointed Strong Wool Action Group (SWAG) will officially conclude and publish the results of their two year project to create a new direction for the strong wool industry. Throughout the month of December, the CFWNZ board were invited to meetings with the SWAG board to discuss potential collaborative opportunities…

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Farmers Weekly: Campaign for Wool hits the ground running

December 16, 2021

By Annette Scott Strategy is turning into action for Campaign for Wool New Zealand (CFWNZ), but there’s concern over losing land to grow its product. As CFWNZ’s activity garners industry support, chair Tom O’Sullivan fears for the meat and wool industry’s future if good productive land continues to be turned into pine trees. After the…

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Rural Exchange Catch Up Podcast – 17 April 2021

December 14, 2021

Join Hamish McKay & Richard Loe every weekend as we discuss the rural challenges and issues, as well as celebrate key playors in the sector across the great land of Aotearoa. In this Rural Exchange Catch Up, our very own Tom O’Sullivan was in on the chat from 50 minutes and 30 seconds in. Listen…

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Wool in architecture webinar

December 14, 2021

In February 2021, The Campaign for Wool NZ along with Stephen McDougall, Director Studio of Pacific Architecture and Stewart Collie, AgResearch presented a webinar to over 200 interior designers and architects to explain the uses and benefits of using wool in architecture. Watch it here  

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Campaign for Wool reveals strategic direction

December 14, 2021

Change is on the horizon and the future is bright.  That’s the message from The Campaign for Wool who has this week unveiled a dynamic short-term strategy that aims to help turn the tide on the struggles faced by New Zealand wool growers. Campaign for Wool Chairman Tom O’Sullivan – himself a fourth-generation sheep farmer…

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