The Campaign for Wool aims to promote and educate the world about the wonders of wool fibre.
Initiated in 2010 by His Majesty King Charles III, when he was Prince of Wales , The Campaign for Wool (CFW) is a global endeavour raising awareness among consumers about the natural, renewable and biodegradable benefits offered by the fibre.
Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad of uses.Visit CFW UK
In New Zealand, the Campaign for Wool New Zealand (CFWNZ) works tirelessly to increase demand for our New Zealand grown wool across the world. Along with education and promotion of wool, we endeavour to add value all the way through the supply chain to the farm gate.
We have developed a clear strategy outlining how we are going to do this, firstly in New Zealand, and then into global markets.
Read and download the strategy below.Download our New Zealand strategy
Our mobile “Wool Sheds” travel the length of New Zealand teaching our children about the wonders of wool. Kids learn about wool process, innovative thinking, design and technology and they’ll have lots of fun along the way.
Helping environmentally conscious people make more wool purchases, this multi-channel PR and advertising campaign is being run across print, television and digital channels throughout 2023.See the Campaign
Partnerships within the industry and commercial entities is critical. The CFWNZ is actively developing and nurturing relationships to create a more collaborative environment which benefits everyone.Become a Partner
Supporting better decision making in the industry, our consumer and market research will be available to partners to enhance understanding of key markets and consumer perceptions across global markets.Partner Portal
Aimed at architects, interior designers, developers and politicians, this initiative will increase the use of strong wool applications in new and renovated buildings.
More information coming soon!
Chair (Carrfields NZ)
Trustee (MNZM, Wright Wool)
Trustee (Devold of Norway)
Trustee & General Manager - Advocacy
General Manager - Strategy
Administrator and Wool in Schools Manager
Board Secretary and Accountant (Gardiner Knobloch)