New Zealand strong wool is on the rise as it resonates with discerning Americans.
New research shows United States consumers are falling in love with Kiwi wool with at least three in four purchasers stating they would buy woollen products again.
The results are particularly positive for consumers choosing woollen insulation, with 88% of those who have installed insulation in their homes anticipating a repeat purchase should they need insulation in the future.
Wool bedding, soft furnishings and flooring have also won the hearts of the US market, according to Campaign for Wool NZ, which commissioned the research.
Campaign for Wool chair Ryan Cosgrove said the research is a strong message of confidence.
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