Newstalk ZB: Americans are falling in love with NZ wool

January 24, 2024

New Zealand wool is finding its feet in the US market.   New research from the Campaign for Wool reveals that at least three in four purchasers would buy again, and when it comes to insulation 88% percent of customers would use wool in future.

The Campaign’s chair, Ryan Cosgrove, told Tim Dower that this study is empirical evidence that global attitudes towards wool are shifting.  He said that New Zealand is rating highly for producing quality, luxury, and sustainable wool.

Listen to the interview HERE

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