Our “live naturally, choose wool” campaign, published across New Zealand in 2021 and 2022, is aimed at environmentally conscious people who want to live a more natural life.
An overwhelmingly successful consumer campaign across New Zealand to grow awareness of wool fibre and help convert potential customers to purchase wool instead of less sustainable alternatives.
Alongside solicited PR articles, our printed advertising can be seen in women’s and interior design magazines across New Zealand until the end of 2022.
It was also advertised across affiliated websites with click through to the Campaign for Wool NZ website to ‘learn more’ about wool.
Photographer: Polly McGuckin, Exquisite Wool Blankets.
Creative design: Kylie Parish, Ponder Design.
Our 30 second television commercial was broadcast on Hyundai Country Calendar in November and December 2021.
TVNZ OnDemand also showed our ad to females aged between 30 and 55.
Finally, using the audio only, we broadcast advertising on The Breeze radio station.
Original graphics and voiceover briefed and curated by Campaign for Wool UK.
Edited by Grant Mayer, Mayer Broadcast and Media Production.