New direction in sight as the Strong Wool Action Group (SWAG) concludes $2.8m project

December 16, 2021

On December 31st 2021, the government appointed Strong Wool Action Group (SWAG) will officially conclude and publish the results of their two year project to create a new direction for the strong wool industry.

Throughout the month of December, the CFWNZ board were invited to meetings with the SWAG board to discuss potential collaborative opportunities for the future.

Although the Campaign for Wool NZ will continue to roll out our global strategy independently, we look forward to formally working together with the new direction on specific projects for the betterment of our wool industry.

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