New-look wool marketing seeks partners

June 19, 2023

Digitisation of wool in schools and the launch of a digital partner portal are set to widen opportunities to connect with New Zealand wool.

The Campaign for Wool New Zealand (CFWNZ), tasked with advancing strong wool education, promotion and advocacy, has unveiled a brand-new online portal and updates to the Wool in Schools programme.  CFWNZ general manager advocacy Tom O’Sullivan said the digital partner portal, housed on the CFWNZ website, allows wool manufacturers, businesses, brands and supporters access to verified consumer and market research. It also includes a library of professional photography, business templates, a growing directory of wool industry contacts and a range of other resources.

As a not-for-profit organisation CFWNZ will use the annual subscription fee charged to users of the portal to develop and expand its initiatives and programmes.

By Annette Scott

Read more about this in Farmers Weekly HERE

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