News and views
Find the latest news, views, articles and opinions in the wool industry today.
Find the latest news, views, articles and opinions in the wool industry today.
November 14, 2023
Our Ambassador, Liz Mitchell wants to revive the wool industry by reminding us of all the great things about the material. She says wool is enduring, versatile and breathable – and not just as a clothing product. Campaign for Wool New Zealand has sponsored Liz’s Wool Revolution exhibition at Corbin’s Estate during October and November….
Read moreOctober 20, 2023
Our CFWNZ chair, Ryan Cosgrove supplies independent data from his new business, Fusca, to help answer this burning question from Farmers Weekly! It’s early days, but pricing and demand have been lifting at wool auctions, mainly due to real improvement in wool quality. New Zealand wool auctions have been trending upwards in both pricing and…
Read moreSeptember 14, 2023
Embrace a greener future, says Campaign for Wool New Zealand, whose new campaign, pictured here, promotes sustainable living through wool products. By showcasing the versatility, durability, and eco-friendliness of wool, the “Live Naturally, Choose Wool” campaign encourages New Zealanders to make a switch from harmful plastics to sustainable alternatives. In this blog post, we delve…
Read moreAugust 30, 2023
Small budget and local talent produce compelling ad campaign for fibre in the home. With the state of the strong-wool industry costing farmers $100 million a year, the Campaign for Wool New Zealand Trust is on a mission with its bold new direction in education. CFWNZ has launched a new initiative to target consumers. Read…
Read moreJuly 29, 2023
CFWNZ Trustee, Philippa Wright tells New Zealand Herald why she still believes the wool industry has more to do. Read her Opinion Piece. The name is familiar in the world of wool, Philippa Wright is now in her 46th year of being involved in the wool industry. Starting as a shed hand in the heart…
Read moreJuly 26, 2023
Did you see our TV advertisement on Hyundai Country Calendar on Sunday 23 July? Also screening on Hyundai Country Calendar on August 27th and September 24th – so keep an eye out! Live naturally, choose wool. Watch it by clicking below.
Read moreJuly 11, 2023
Wool from sheep has clothed humans since the stone age, but the natural fibre has been fleeced in recent times, usurped by cheaper, synthetic options. The wool industry is on a mission to educate our kids, that there’s more to sheep…than Shaun. Watch the full clip on Seven Sharp’s Facebook page HERE
Read moreJuly 7, 2023
‘Rubbing salt into the wound’ – Jamie Mackay talks to Tom about Ministry of Education’s decision to use US nylon carpets instead of NZ Wool. Start listening at 12m 30s. Listen to the show
Read moreJuly 6, 2023
The wool sector has been snubbed by the Education ministry which has chosen synthetic carpet to be rolled out in 800 schools, rather than New Zealand woollen carpet. The ministry says the American-made carpet tiles are simply better – but farmers are furious a natural fibre like wool lost to a fibre derived from fossil…
Read moreJuly 6, 2023
The Government is being accused of sending mixed messages with its climate stance after it chose to install synthetic carpets from the US in rural schools instead of New Zealand wool. A Government-funded initiative has chosen to install synthetic carpets in more than 800 small and remote schools throughout New Zealand. The program, Improving Classrooms…
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