Federated Farmers meat & wool chair Richard Dawkins joins other farming and wool industry leaders at strong wool workshops in Otago and Southland next week. Richard writes there’s reason for hope the strong wool industry has turned a corner – but farmers need to get in behind the change-makers.
Campaign for Wool is lifting wool’s profile with consumers, promoting its natural, renewable story. Government support is helping bring industry players together for the first time in decades, building a united front to drive value.
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