The Campaign for Wool is honoured to announce HM The King remains as The Patron, supporting the Campaign and its educational activities and events to remind the world of wool’s support for the planet and its natural, renewable and biodegradable properties.
The Campaign for Wool was HM King Charles’s personal initiative when he was The Prince of Wales in 2008 and was officially launched in 2010 in a bid to assist wool growers from throughout the Commonwealth to challenge the rise of toxic synthetic fibres in the worlds of fashion, interiors and the built environment. As Patron, over the past decade of the Campaign, the then Prince of Wales has visited numerous regions of the UK, Italy, Australia, New Zealand, Canada and South Africa to engage with wool growers on how best to explain the distinct environmental excellence and ecological benefits of wool in all its end uses.
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