Wool is leading a natural revolution. As the world wakes up to the environmental toll of plastic pollution, wool is making a comeback, says Campaign for Wool New Zealand GM Kara Biggs.
For centuries, wool has kept us warm. From heirloom sweaters to hard-wearing rugs, it’s a fibre steeped in tradition. Now, in the face of mounting climate challenges and growing demand for sustainable materials, wool is undergoing a reinvention.
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