News and views

Find the latest news, views, articles and opinions in the wool industry today.

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An introduction to PR

October 6, 2022

During the last week of September, brand partners were invited to participate in a free webinar hosted by Fiona Fraser, Director of Contentment PR & Communications. There was considerable interest in the session, and over the hour long live video, around 30 brand partners were introduced to the basics of positive public relations, learned how…

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Why Wear Wool?

October 3, 2022

It’s not just for hunters and farmers. Wool is a natural and breathable fibre that works beautifully within a range of clothing contexts. A recent call-out for wool apparel stories on the Campaign for Wool Facebook page saw us treated to several examples of organisations who see wool as the ideal choice for corporate clothing…

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Wool in Schools welcomes its 25,000th student to the Wool Shed

October 3, 2022

Since its inception in 2015, Wool In Schools has seen 25,000 children visit both containers. A project that educates Kiwi school children about the wonders of wool has notched up its 25,000th student this month. “Wool in Schools” uses two converted 20-foot shipping containers as “Wool Sheds”. The containers travel the country visiting schools and…

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July 2022 -Newsletter

July 14, 2022

View our latest newsletter – The Clip here

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Campaign for Wool NZ finds new opportunities for the product in the US

July 6, 2022

Campaign for Wool NZ (CFWNZ) is finding ways to educate America about the wonders of wool fibre. The non-profit – best known for its Wool in Schools programme – is part of a global initiative highlighting wool as an eco-friendly, comfortable, fashionable and durable fibre. Click here for more  

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Passion for wool

July 6, 2022

Several Millenials aren’t prepared to watch the demise of strong wool and are putting woollen products back in the limelight. kate Macdonald is one of them leading the way. Click here for more  

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Government backs strong wool growth

July 6, 2022

Government is investing in strong wool through a new initiative, but consumers and retailers need to better understand the differences between synthetic and wool for the industry to grow, a wool product manufacturer says. Click here for more  

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Fully compostable carpet on the way

July 6, 2022

The development of fully compostable carpet that can be mass-produced in a financially viable way would be transformational for New Zealand’s wool exports, according to local experts. Kiwi wool researchers have developed a compostable, plastic free prototype rug through a $4.9 million sustainability initiative bringing NZ’s wool export industry closer to mass production of fully…

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Could the types of materials we use in our home have an impact on the billions of microorganisms that exist there?

July 6, 2022

SONYA SCOTT GREW up on a sheep and beef farm in the Waikato. She worked as a rousey with her dad in the shearing sheds and wore thick woollen jerseys that were knitted by her mum. Now, as a senior scientist at AgResearch, she’s still working with wool, whether it’s researching the benefits of the protein…

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Wool Farmers Urged To Take Simple Step for Prosperous Future

July 6, 2022

The Campaign for Wool NZ Trust (CFWNZ) is encouraging New Zealand sheep farmers registered under the New Zealand Farm Assurance Programme (NZFAP) for their meat production to take the “very simple step” of adding their NZFAP assurance code to their wool specification sheet. Click here for more    

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