News and views

Find the latest news, views, articles and opinions in the wool industry today.

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Devold donates 500 baby blankets to prem babies trust

April 19, 2023

Campaign for Wool Supporters, Devold New Zealand are doing huge things for little people.  Campaign for Wool New Zealand Trustee and General Manager of Devold, Craig Smith shares more about the this special gift below.   Article by Annette Scott, Farmers Weekly. Merino is a natural fibre, so it lets their skin breathe unlike polar fleece,…

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Excitement for wool’s future prospects

April 10, 2023

Wool is cool — literally. Just ask Dan Collings, winner of the Campaign for Wool natural luxury with wool award at the recent iD Dunedin Fashion Show. He had ventured south to Dunedin for the first time, and the southern city was a long way from his home on Auckland’s buzzy Karangahape Rd. That was…

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February 2023 Newsletter – The Clip

February 6, 2023

View our latest newsletter – The Clip here

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Natural fibres are all the rage, so why not wool?

January 31, 2023

At Campaign for Wool, we’re all about celebrating the wins, and sharing the incredible innovation going on in the sector. But we also know just how hard it’s been for farmers, who struggle to cover the costs of shearing while the per kilo price for wool remains low. Our General Manager – Advocacy, Tom O’Sullivan,…

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Hawke’s Bay leading the way for a wool industry revival

December 23, 2022

A new strategy to get New Zealand’s strong wool back on the path to the global highs of the past has been launched by the Hawke’s Bay-led New Zealand arm of the worldwide Campaign for Wool. The strategy of charitable trust CFWNZ, tasked with advancing the education and promotion of New Zealand wool, is linked to…

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How climate conscious consumers could revive wool industry

December 2, 2022

Wool is natural, sustainable, biodegradable and versatile but NZ’s coarse wool industry is in more dire trouble than ever – a situation a new three-year strategy hopes to change. It costs your average New Zealand farmer around $3 a kilo to shear your average New Zealand coarse-wool (not merino) sheep. That same average farmer will…

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Meet our Chair, Ryan Cosgrove

November 3, 2022

Read this interesting Q&A with our newly appointed Chair, Ryan Cosgrove. “For almost my first 6 years of being an exporter I was the youngest person in the auction room – and to me, that’s a huge failure. We need more skills, more youth, and more diversity in our hiring.” Where did you grow up…

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October 2022 -Spring Newsletter

October 12, 2022

View our spring newsletter – The Clip here

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Palliser Ridge visits Wool Week UK

October 10, 2022

The team from Palliser Ridge Farm in the South Wairarapa recently spent some time in the UK visiting family and friends; a trip postponed, like many things, due to Covid. Before their departure, Diversification Manager Lisa reached out to the CFW NZ team to see if there were any opportunities to meet like-minded wool lovers…

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A Spring Campaign

October 6, 2022

We have been really busy over the last few months, working on delivering key pieces of our strategy.   Our latest campaign has just been launched and if you tune into the Breeze you will hear our advertisement over the next 2 months. You will also see us online, on TVNZ OnDemand, NZ Herald and on…

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